Even the President of the United States of America, Barack Obama has a Google+ (Google+) account, do you? Well I can give you five reasons why you can no longer ignore Google+ or I can assume you created an account but have no idea how or what to use it for. Check out these 7 quick ways to get started using Google+ to drive traffic to your website or blog:1. Create a Google+ business pageIn addition to having a personal Google+ account you can create a Google+ page for your business too. Creating a Google+ business page extends your brand. It gives customers and potential customers another opportunity to connect and build relationships. Plus, you can use the Hangouts feature to effortless conduct video conference calls with your circles for free.2. Put the +1 button on your websiteAdding the +1 button (along with the other social media buttons) to your website makes it easy for visitors to endorse your content. Here’s a fact from a recent study conducted by Hubspot “Websites using Google’s +1 button get 3.5 times the Google+ visits.” Don’t wait any longer; get that button on your site NOW. (WAIT! Finish reading this post first).3. Connect your contentUsing your profile you can easily organize information found about you across the web. You have three different sections to add links:Other places – where you can add links to your website, Facebook, Twitter, LinkedIn or any other social networking site.Contributor to – where you can add links to sites you’ve written articles for.Recommended links – where you can add links to areas of your website you want to drive traffic to.4. Link your Google+ profileThe best way to help people find your content online and grow your circles is to link your Google+ profile to your site. Google allows you to easily create a custom Google+ Profile button without learning how to write code or call your webmaster.5. Use targeted keywordsGoogle has radically changed the way we search with their new “Search, plus Your World” which integrates Google+ profiles and your public streams. Here’s the thing, make sure to use your targeted keywords in your profile and your streams. Google search results whether signed in to Google or not has started to display profiles and pages based on keywords used in the search that are used in your profile and streams.6. Make them publicThe good thing is there are not many security options to choose from. It’s simple to share your streams, either they are limited to specific circles or they are public. In order to get found by search engines create and share content publicly. In addition, make sure your “Profile discovery” option is set to “Profile visible in search”.7. Use the + 1 buttonBy using the +1 button you are recommending and sharing information with your circles. In the search results your picture will display next to content you have +1′d. As an added bonus everything you +1′d is saved in your account on the +1 tab. This makes it easy to find the stuff you like in one place anytime and anywhere. Now you can say goodbye to bookmarks! Now that you understand the benefits of the Google+ start using the +1 button yourself (you can start by clicking +1 on this article, thanks!).
What is digital marketing?
Promoting or marketing your product or services on the digital platforms, including the internet, mobile phones and display advertisements is collectively known as digital marketing. With the internet becoming an integral part of everyone’s life, the way of marketing products and services too has evolved and every brand and business is using technology to reach out to the maximum number of people. It is being used to entice potential buyers and inform the existing customer base of new arrivals.Why choose digital marketing over traditional marketing?
Following are the reasons that show digital marketing is a wise investment and effective channel that can help in the growth of business:
Cost-effective in comparison to Traditional marketing: New and small businesses having a tight budget and should opt for digital marketing for quick and effective results. They can analyze the fruitfulness of different strategies being applied and accordingly choose which to go further with.
More power to small companies: Small companies can interact with multiple numbers of customers even without having call centers across the world where they don’t even have physical branches.
Higher conversion rate: Success of business enterprises is measured in terms of percentage of conversion of incoming traffic into leads, sales or subscribers. Digital marketing programs help you to opt out from a number of options that can help you get a higher conversion rate. Some of these tools are Search Engine Optimization, email marketing and social media marketing.
Get better revenues: With higher conversion rate comes higher number of sales and ultimately better revenue that can be invested in expanding business and workforce.
Helps in building brand Reputation: It helps in interacting with people who might be interested in your product and services. If you provide your customer what you promised, they will also help you by word of mouth.
Make use of the next generation technology: The world is welcoming “internet of Things” which is a global ecosystem comprising of interconnected smart gadgets like tablets, computers, smartphones and smart-watches etc. It is going to play a crucial role in the future and a course in digital marketing in advance is going to give you an edge over others.
A course in marketing from a reputed institute not just helps you understand different facets of marketing and makes you techno-friendly, but it also helps you in understanding the minutes of business strategies.What a marketing course has to offer you?
During the course, you would come across the benefits of online marketing over traditional marketing. Valuable sessions about web hosting server, domain registration, TLD and SLD servers, Windows and Linux servers are an integral part of digital marketing course. A well-planned curriculum comprises of syllabus segregated in different modules dealing with topics like social media optimization and marketing, SEO basics, Google ads, email marketing and lots more. By the time you complete the course, you will have a clear vision and mission to implement digital marketing and make the best out of it to impart new heights to your business.
Have you ever traveled before and seen a passenger at the airport who looked really put together? Have you ever wondered how she did it? Oftentimes, when you are a professional, you want to travel in style and portray a certain image. For those who aren’t going on a business trip, casual attire is acceptable such as a pair of pants and top or a sun dress, if traveling during the summer months.Traveling tips
Here are some traveling tips that will help you:
• Make sure you have the right accessories. This is what will make your outfit perfect because once you have the right accessories; you can mix and match to get the ideal ensemble.
• Be sure you have a functional purse that will be able to fit in your tote bag.
• Every professional needs a fitted blazer. This will create an elegant and chic look, though it may appear simple at first. Dress it up with a collared white shirt blouse and fitted pants.
• When traveling, go for a small handbag, preferably black or a passport chain purse that is big enough to fit your smartphone, credit cards, lipstick and driver’s license. It can easily be placed into your tote and eligible for the two personal items that are required on the airplane.
• What about shoes? Some comfortable flats or wedges will work best. You can choose these in suede because of the added comfort it offers. Suede can be worn throughout the year so it is always in season.
• For your carry on piece, use a pretty tote bag. Don’t carry a back pack. Leave that at home with the children. A tote bag is more practical and appropriate for your age. A leather tote bag is ideal because it gives a corporate and refined look. It can also be used to hold your laptop, snacks and travel pillow. Additionally, it will easily fit under your seat.Preparing for your trip
Plan ahead at all times. Be sure that the items we discussed above are already in your closet. You want to give yourself enough time to dry clean or alter any of your garments that you would like to take with you.When you travel in style, you will be treated the way that you present yourself. Sweat pants and pajama bottoms are not for the airplane. They should be worn at home. You never know if you will be sitting next to a possible client or potential employer while taking your flight. So dress for success, ladies. Don’t let your stylish guard down.If you dress in layers, you have the luxury of taking off one piece of garment such as a blazer or scarf, if you get hot on the plane or keep it on if you get cold.Conclusion
OK, so now you know how to travel in style, remain professional and still be comfortable. What else do you think you would need on your trip? Let us know how you travel when going on a business trip and if there is a difference when going on a vacation. What is the difference and did it make your travel experience any different? So leave your valuable comments below.
People often do not prioritize their health and visit the hospital or their doctors while detecting some disease-causing symptoms in their bodies. However, preventive care is the best possible way everyone can undertake and cease the risk factors before the symptoms become dangerous and life-threatening. The following article will focus completely on preventive health care and how it helps reduce further costs involved with healthcare.
Suggested article: Preventive Dental Care In California
What is Preventive Care?
Preventive health care or prophylaxis involves the measures that people consider for preventing any diseases. The form of healthcare includes utilizing medical services or precautions that fight against the potential health crisis. It is the most important step that people can adopt in better management of their health.
Several factors such as genetic predisposition, lifestyle, environmental factors, and disease agents affect people’s health. Hence, everyone must undergo periodic health check-ups and screening tests from the doctors.
People opt for preventive health care for maintaining better health, and eliminating the disease becomes serious. Preventive care in conjunction with medicines will save a patient from health breakdown and save money from future expenses, especially if the patient is suffering from a chronic disease.
What are the Preventative Care Services?
Here are some of the examples of preventive health care services, along with their frequencies. ·
Annual Check-up (1 per calendar year): During the annual check-up, the doctor or Primary Care Provider (PCP) checks all areas of a person’s health, including physical and psychological. Examining the patients in detail helps in detecting any health care concerns in the early stages.
· Flu Shot (1 per year): Most health plans include flu shots and protect the patients from all strains of flu viruses.
· Mammogram (1 calendar year, after the patient attains the age of 40 years): Patients over the age of 40 must undergo routine x-rays of breast tissues and check for signs of cancer and other abnormalities. Some health plans might cover the costs of 3D imaging. ·
Colonoscopy (usually once in every decade after the age of 50) for detecting colon cancer.
· Vaccinations, including boosters for such as measles, rubella, polio, etc. administered during childhood.
Preventive health care helps keep people productive and active, enabling them to earn well during their senior years. Studies show that approximately 35% of people have to consider early retirement, even before they are financially ready. Opting for affordable, preventive care helps in reducing the numbers.
Why Should Patients Opt for Preventive Care?
Access to preventive health care helped reduce healthcare costs among Americans, as the physicians can prevent or treat the disease before the patient needs emergency room (ER) care. Almost one-third of costs in America include hospital care, which is undoubtedly very expensive. In 2010, 21.4% of adults paid at least a visit to the emergency room, which reduced to 18.6% in 2017. Adults not having affordable access to preventive care are more likely to pay a couple of visits to the emergency room.
Statistics show that 7% of the adults in the age group of 18-64 paid visits to the ER in 2014, as they had no other option, regardless of their health insurance status. About 77% of Americans went to the emergency rooms due to complications in their health, including those whose doctors advised them for emergency room care. Approximately 15.4% of uninsured adults in 2014 are more likely to use the emergency room, as they lacked other providers.
Undoubtedly, the cost of ER care for uninsured patients was extremely high. Hospitals provide care, even if the patient fails to provide fees for their services. As hospitals must recover the cost, they shift to Medicaid and health insurance premiums, which increases the healthcare cost for everyone.
Impact of Preventive Care Cost on Health Care Costs
Chronic diseases are the major leading cause of death among people, either preventable or manageable with regular visits to health care. These include:
· Heart diseases
· Stroke and
· Chronic lower respiratory diseases
Poor nutrition and obesity are the leading cause of heart disease and stroke. Genetics and smoking lead to lung cancer, which is the most common type of cancer. Obesity also risks several other forms of cancer.
Treating these chronic diseases is expensive, even before they reach emergency room status. Approximately 90% of the 3.5 trillion USD includes health care expenditures for people suffering psychological problems and chronic diseases. Patients who never went for preventative care or did not have any prescription coverage failed to afford the treatments, screenings, regular check-ups, and medications that would manage the underlying conditions of the disease. Instead, they head up to the emergency rooms with cases of strokes, heart attacks, and other complications.
However, with regular access to affordable, preventive care, the patients were more likely to discover and manage their chronic conditions. Doing so lowers the chances of visiting the emergency rooms and investing more into expensive treatments for those diseases, which passed regular management. With the decrease in the expenditure for treatments, the overall healthcare cost also decreases for everyone, as the hospitals no longer try to cover the treatment cost of the uninsured patients.
When and What Preventive Health Care is the Most Suitable?
A patient’s primary health care provider will help him or her coordinate the most suitable shots and tests. While analyzing the beneficial shots, the health care provider will consider certain aspects such as family history, age, sex, current health status, and several other factors.
Preventive health care often covers 100% of health plans and offers the patients several benefits both in cost and health. However, if the patient experiences doubts or are in dilemmas about the things covered and tests conducted, he or she must communicate with the physician at the earliest.
Everyone knows, “health is wealth.” If a patient is healthy, he or she will perform the best. However, it is also important to adopt a healthy lifestyle, reducing the risk factors and saving the patients from spending money on medicines.